Why Planning July Early Changes Everything
5 Reasons to Plan Your July Trip Right Now
Every year around this time, I start hearing the same hopeful chorus: “We should plan something for July.” It usually happens while people are curled up on the sofa, watching winter settle in, daydreaming about warm beaches or long European evenings. And then, suddenly, it is April, the hotel they loved is fully booked, the flight schedule has shifted, and they are emailing me the dreaded line: “Do we have any options left?”
July is one of the most in-demand travel months on the planet. School breaks, long daylight hours, perfect beach weather, iconic festivals, prime wildlife seasons. It is the moment when so many destinations shine, and because of that, they fill.
If you want a July trip that feels relaxed instead of squeezed, now is the moment to start. Here are the five reasons I always encourage clients to plan early, plus a few July destinations that reward you for thinking ahead.
1. The Hotels You Actually Want Fill First
One of my clients once joked that Europe’s best boutique hotels seem to vanish into thin air every July. She had her heart set on a beautiful finca in Mallorca, the kind with pale stone walls and bougainvillea tumbling over the terrace. When she finally reached out to plan, there were exactly two nights available, in the wrong room type, tucked next to the service staircase.
She still teases me about it. “I should have emailed you in January, shouldn’t I?”
July is when the truly great rooms go first. Ocean-view suites, family-friendly villas, the quiet wing of the resort that gives you that morning-breeze-on-the-terrace feeling. Even destinations with dozens of options, like Bali or the Greek Islands, feel the pinch.
Planning now means you are choosing from the full slate of options, not the leftovers.
2. You Avoid the “Everything Is a Puzzle Piece” Flight Situation
July flights look lovely when you peek at a schedule today. Wide-open routes, reasonable layovers, good return times. But as seats sell and airlines tweak schedules, those perfect connections get snatched up.
A few summers ago, a family I worked with wanted to split their time between Menorca and Barcelona. When they called in early winter, the flight options were fantastic. When they circled back in spring, the only options left involved arriving past midnight or connecting through two cities with kids in tow.
Early planning gives you the best routes, the more humane departure times, and far fewer surprises. And if you are flying somewhere farther afield, like Bali, you will want those seats secured early. July is prime season for Asia, Oceania, and Europe, which means premium cabin space goes quickly.
3. You Get First Pick of Private Tours and Special Experiences
Some travelers think the hardest part of July planning is finding a hotel. In reality, the trickiest part is often the experiences.
A sunrise temple visit in Bali with my favorite local guide. A private boat day on the coast of Mallorca, complete with a swim stop in a quiet cove. A Vietnamese cooking class in a family home during the morning market hours. These kinds of experiences are what people remember long after they unpack, and they are also what sell out first.
Last summer, a couple traveling to Ubud nearly missed out on a temple ceremony that meant the world to them. We were lucky, a guide I have worked with for years found a way to make it happen, but it was a close call.
Think of July experiences like concert tickets. The earlier we start, the more magic we can build in.
4. You Avoid the Stress of Last-Minute Scrambling
Planning a July trip in July is almost always stressful. The puzzle pieces rarely fit. Flights are odd, rooms are mismatched, and the peaceful vacation you imagined starts feeling like work.
Planning now gives you breathing room. You get to enjoy the process, talk through what you want, look forward to the trip, and know everything is arranged long before summer begins.
One of my families started planning their Alaska trip last winter. By spring, they were done. In July, while friends were still searching for last-minute availability, they were watching whales breach against glacier-blue water without a concern in the world.
A calm lead-up is one of the best gifts you can give yourself.
5. You Get Better Overall Value
Value in July doesn’t come from discounts. It comes from access.
Earlier planning means:
A balcony room instead of a parking-lot view
A villa that fits your family’s rhythm
A guide who brings a destination to life
Better flight routes and softer travel days
Thoughtful pacing that lets you enjoy every moment
This is the kind of value that stays with you long after you return home.
July rewards early planners with a better experience from start to finish.
Where I’m Sending Clients for July 2026
Here is the full July lineup I’m recommending, including quiet, refined swaps if you prefer something softer or less crowded.
The Europe Pick: The Swiss Alps
Clear lakes, wildflower trails, crisp mountain air, and breezy trains that glide between storybook villages.
Swap: Slovenia’s Julian Alps
All the alpine beauty with fewer crowds. Lake Bled and Lake Bohinj are especially lovely in July.
The Sun and Sand Pick: Mallorca
Terraced stone towns, quiet coves, golden evenings, and boutique stays that feel like private estates.
Swap: Menorca
A slower rhythm, fewer visitors, and beaches reached by pine-scented walking paths.
The Far-Flung Pick: Bali
Lush mornings in Ubud, temples, artisans, fresh markets, soft beaches, and heartfelt hospitality.
Swap: Vietnam
Hoi An, Hanoi, and Lan Ha Bay offer rich culture, incredible food, and gentler July demand.
The Close-to-Home Pick: Alaska
Endless daylight, wildlife viewing, glacier cruises, fjords, and cooler temperatures that make exploring a joy.
Swap: North Cascades National Park
Jagged peaks, teal lakes, quiet trails, and dramatic scenery without big summer logistics.
Thinking About July? Now Is the Moment
If one of these destinations made you pause in the best way, share what you’re imagining. I’ll help you sketch the first ideas, talk through options, and shape a July trip that feels thoughtful, calm, and beautifully personal.

